37-Year-Olds Are Afraid of the 23-Year-Olds Who Work for ThemWhat is it?
What is it?
Employers said there’s a new boldness in the way Gen Z dictates taste. And some members of Gen Z, defined as the 72 million people born between 1997 and 2012, or simply as anyone too young to remember Sept. 11, are quick to affirm this characterization.
Why important.
Many managers feel that ignoring the divide between young and the slightly less young isn’t an option. It shapes hiring. It shapes marketing. And over the last year, it has shaped the way companies respond to a country in tumult. For ex: how to respond when Gen Z employees insisted on taking days off for menstrual cramps or mental health: “Hey I woke up and I’m not in a good place mentally,” went the typical text message. “I’m not going to come in today.”
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