WHAT IS IT?
A closer look at disruptive innovation
WHY IMPORTANT
An entrepreneur shares insights after reading “The Innovator's Dilemma” by Clayton Christensen. A must-read for anyone in business. It provides a different way of thinking about new technologies, which emerge by nature in this Information Age that we live in. A mainstay on shortlists about entrepreneurship, ‘The Innovator's Dilemma’ portrays (in a rather amazing way) why a company should be at the forefront of disruptive innovation instead of sustainable innovation.
