WHAT IS IT?
Why Do Some Companies Achieve More Predictive Analytics Success?
Predictive analytics systems are designed to turn masses of data into actionable strategic insights. While many businesses face significant deployment challenges, other organizations are acting on several fundamental focus points to forge ahead with powerful predictions. Research shows nine in 10 businesses are not fully confident in their ability to make future-ready decisions around what they sell, with particular worries around understanding customer behavior trends. Many lack the necessary quality of data, or the financial resources and internal talent to speedily turn that data into reliable, relevant insights.