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The second annual State of the Data Race report focuses closely on how organizations use real-time

data—the data that powers in-the-moment use cases such as recommendations and

personalization, or always-up-to-date inventory and logistics—and found that leveraging

it pays off in two important ways: innovations with real-time data lead to higher revenue

growth and increased developer productivity.


There’s a strong correlation between data leaders—organizations that excel at leveraging

data to create new products and new revenue streams—and their use of real-time data.

Fifty-two percent of these organizations say they have a strategic focus that’s built

around using real-time data to create value across the organization. There’s a good

reason for this: they are also most likely to say that real-time data has a transformative

effect on revenue.

In other words, an organization-wide focus on leveraging real-time data is a proven way

to accelerate revenue growth.



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Northeastern Maryland Technology Council
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John W. Casner, Executive Director

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