WHAT IS IT?
The second annual State of the Data Race report focuses closely on how organizations use real-time
data—the data that powers in-the-moment use cases such as recommendations and
personalization, or always-up-to-date inventory and logistics—and found that leveraging
it pays off in two important ways: innovations with real-time data lead to higher revenue
growth and increased developer productivity.
There’s a strong correlation between data leaders—organizations that excel at leveraging
data to create new products and new revenue streams—and their use of real-time data.
Fifty-two percent of these organizations say they have a strategic focus that’s built
around using real-time data to create value across the organization. There’s a good
reason for this: they are also most likely to say that real-time data has a transformative
effect on revenue.
In other words, an organization-wide focus on leveraging real-time data is a proven way
to accelerate revenue growth.