WHAT IS IT?
IT was designed as a more practical approach to innovation. One key change makes SIT a powerful creativity tool: instead of thinking outside the box, using the SIT methodology requires you to think inside the box.
The “closed-world condition” means that, when addressing a problem or trying to improve a product, you must use only elements already existing in the product or problem, or in the immediate environment.
WHY IMPORTANT
it’s a formidable creative thinking tool which is actually fun to use. Next time someone tells you to think outside the box, try to suggest thinking inside the box instead.
