WHAT IS IT?
Moving to a data-driven business model – where decisions are made based on what we know to be true rather than “gut feeling” – is core to the wave of digital transformation sweeping through every industry in 2023 and beyond. It helps us to react with certainty in the face of uncertainty – especially when wars and pandemics upset the established order of things.
In 2023, businesses will understand that data is the key to understanding customers, developing better products and services, and streamlining their internal operations to reduce costs and waste. New technologies are constantly emerging that offer faster and more accurate access to insights. And new trends emerge, bringing us new thinking on the best ways to put it to work across business and society at large. So, here’s my rundown of what I believe are the most important trends that will affect the way we use data and analytics to drive business growth in 2023.