WHAT IS IT?
A SuperGoal is a high stake, focusing goal for a team. It has a clear and urgent timeframe, an open-ended method of achievement, and a single measure of success that everyone can understand.
WHY IMPORANT
Many single-goal systems focus on “audaciousness” (e.g. “BHAGs”) in a way that acknowledges that a goal will probably never be hit. This is opposite — SuperGoals must be hit, and they require a concrete date by which it must be achieved. In this way, SuperGoals can drive urgency and creativity within a team and offer a single measure of success that everyone can understand.
Few goal-setting frameworks deliver the singularity of SuperGoals — you only get one, it’s not aspirational, and it must be accomplished.
