WHAT IS IT?
Ever drive by a Starbucks or Duncan Donuts and get a $5 coupon on your phone? An app may use your location to show nearby businesses or services offers.
Imagine if a data broker knows your phone is on a nightstand next to another phone six nights a week and across town on the seventh night. That data broker also knows everywhere you go and how long you stay there. Creepy.
You might be wondering, “How is this tracking happening?” You let it. Install an app, and in the legalese, it says the app developer has the right to share or transfer data collected from users with third-party entities, including advertisers, marketers, or data brokers.
You might also have a snoopy partner, stalker, or family member tracking your location. I’ll help you make it stop.